I am a professional nanny based in Melbourne where I run my service under my brand Lollaby. I am completely self-taught in both marketing my nanny service and running a small business. My brand has a huge following thanks to an active presence on social media, a newsletter, blog writing and word of mouth.
My model as a sole trader is based around servicing a few families over the week for 1 â€“ 2 days each where I offer an all-inclusive childcare service and home care management for working families. I am
passionate about parents â€œhaving it allâ€ and the impact a good nanny can have on a home is invaluable.
I am passionate about coaching and mentoring nannies in building a nanny brand and reaching new levels of success in their nanny career. I would like to see the nanny industry become a viable option for those who want a career in working with children.
I have just launched a new workshop series called Nanny Boss where nannies are given training on running a small business, marketing effectively and
building their nanny brand over the course of one day. Iâ€™m passionate about nannies doing things by the book and according to regulations because I believe this plays a vital role in quality standards within the industry.